Juicy Tale
Juicy Tale’s new headquarters is a combined retail and office space designed to showcase the freshness of their frozen fruit pulp. The design uses earthy colors, natural textures, and plants to create a direct connection between the brand’s "farm-to-consumer" mission and the people who visit or work there
Location
Bangalore
Category
Commercial
Year
2025
The layout is organized into distinct zones to balance public interaction with office productivity. It begins with the retail entrance and a creative storyboard area, which then transitions into an open-plan workspace for the marketing and business teams. Private suites for management and the CEO are positioned for quiet focus, while collaborative hubs like the conference room and pantry are centrally located to encourage team interaction.
The retail entrance, shown in the first and third images, uses a mix of rustic and modern materials to display the product line. A muted sage green wall features a vine-wrapped arch that frames the brand’s logo and highlights the fruit pulp sachets on wooden shelves. This area combines exposed red brick with black metal framing to create an inviting, natural atmosphere that feels both clean and grounded.
Further inside, as seen in the second image, is a "storyboard" wall featuring a large, colorful mural. This artwork visualizes the brand’s farm-to-table journey and adds a vibrant energy to the office. Below the mural is a custom-made, wavy wooden bench with green and yellow cushions, providing a simple and creative spot for informal chats or for visitors to sit.
The workspace for the marketing and business teams, shown in the fourth image, is designed for efficiency and a sense of openness. It features long, grey workstations with ergonomic chairs, separated from the hallway by black-framed glass partitions. Overhead cabinets in the brand’s signature green provide plenty of storage, while soft lighting under the shelves keeps the workspace bright and comfortable.
The conference room, captured in the final image, is a large collaborative hub built for team meetings. One wall is entirely covered in a living green wall, while another features a brick texture with a large presentation screen. A long wooden table sits at the center under oversized wicker pendant lamps, creating a professional yet calm environment that fits the brand’s organic identity.
